Tadamasa Iguchi

FRAGMENT / ANKER

Client
Anker Japan Co.,Ltd.
Year
2024
Service
Art Direction / Advertisement / Graphic / Motion Graphic

"Anker Prime Wall Charger FRAGMENT Edition" was released as a collaborative model between Anker and fragment design led by Hiroshi Fujiwara.

The collaboration between the two of them was made possible by Hiroshi Fujiwara's love of Anker for charging his laptop on the go during his activities as a creator. Anker's premier charging series, the USB fast charger "Anker Prime Wall Charger," has been rearranged in a black color with the addition of fragment design's Thunderbolt logo.

IN FOCUS was in charge of art direction for the key visuals of this product and creating the motion graphics.

FRAGMENT / ANKER — 1
FRAGMENT / ANKER — 3
FRAGMENT / ANKER — 4
FRAGMENT / ANKER — 5
FRAGMENT / ANKER — 6
FRAGMENT / ANKER — 7
Credits
CREATIVE DIRECTIONSoichiro Minagawa (HAKUHODO Kettle)
ART DIRECTIONShinya Nakayama (IN FOCUS)
PHOTOGRAPHYKenichi Sonehara (amana)
EDITShunyo Kumakura
PRODUCE●Tadamasa Iguchi (IN FOCUS)
Work
031
W001HUMAN MADE Inc.Creative ProduceW002SB OAI JapanProduceW003GORA KADANProject ManagementW004ASOBISYSTEMCreative DirectionW005GINZA SIXCreative DirectionW006BufferProduceW007FARANG workwearCreative ProduceW008Leave a Nest KnowledgeProject ManagementW009ZipanguCreative ProduceW010BLUE YARDCreative ProduceW011MITSUI & CO. RECRUITProduceW012LOEWE x Studio Ghibli “Spirited Away”ProduceW013Mr.Children「miss you LIVE」ProduceW014THE HALLProject ManagementW015BLUE NOTE PLACECreative DirectionW016FRAGMENT UNIVERSITYProducerW017Brooklyn ParlorCreative DirectionW018FRAGMENT / ANKERProduceW019ZAIKOCreative DirectionW020KPP 10th Anniversary Special WebsiteCreative ProduceW021minna no ginkoCreative Produce / Web DirectionW022Tokyo Art BeatCreative DirectionW023"SEIU" by Ray KunimotoCreative DirectionW024THE SHARE HOTELSWeb ProduceW025THREE TEACreative DirectionW026Ichi Tashiro on "Serendipity"Creative DirectionW027HykeComicCreative DirectionW028BLUE NOTE JAPANCreative DirectionW029Space Channel5 VR Kinda★Funky News Flash!Creative ProduceW030Gora KadanCreative DirectionW031Ladder ProjectProduce
Photography
128